B2B Marketing Outlook Australia 2011
This research was specifically designed to establish a picture of B2B marketing in Australia. This was considered particularly important as B2B marketers have had to try and draw conclusions from either B2B marketing studies in the US and UK or B2C marketing research in Australia. Given these reports often presented different conclusions, it is timely to establish what was really going on.
We wanted to answer key questions such as:
- What B2B marketing activities worked in Australia in 2010?
- What were the main challenges?
- What is the planned B2B marketing budget mix in Australia for 2011?
- What will be the split between traditional B2B marketing and digital marketing?
Green Hat, with the support of the Australian Marketing Institute (AMI), Australian Direct Marketing Association (ADMA) and B2B Marketing (UK), set out to find some answers. We are pleased to be able to say that, thanks to the participation of over 200 respondents, we are able to provide a clearer picture of B2B marketing in Australia.