Loyalty & Engagement Interest Group
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01 What is Datafication?
Register and log in to view the video. Welcome to the world of datafication, a place where data is brought to life... -
02 Datafication - The Story So Far
Register and log in to view the video. First came twitter map, the original study of twitter usage in Sydney but t... -
03 Datafication - Australian Twitter Story
Register and log in to view the video. For the first time, Australian usage of twitter has been recorded, analysed... -
04 Datafication - Online Behaviour
Register and log in to view the video. Jung was a very clever man, his archetypal study of different types of peopl... -
05 Datafication - The Research
Register and log in to view the video. How is it possible to categorise Australians online behaviour? Why is it im... -
Data & Analytics Council White Paper - Loyalty and Reward Allocation
A white paper by the ADMA Data & Analytics CouncilDavid Kerr, Laura Prophet and Neil Joseph With the global fin... -
Interview - Mike Zeederberg - MD of Zuni
Register and log in to view the video. ADMA talks with Mike Zeederberg about Zuni, digital strategy and the role th... -
The difference between Marketing Automation & CRM
So what is the difference between a Marketing Automation database and a Customer Relationship Management or CRM dat... -
Interview - Sara Denby - Client Services Director, Global Red
Register and log in to view the video. ADMA talks to Sara Denby - Client Services Director, Global Red and Chair ... -
Using Customer Behaviour Insights to Drive Needs-Based Campaigns, Newcastle Permanent
NPBS did not have a true understanding of their members from a geo-demographic perspective, or an understanding of...